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A New Corner of Tech

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Entering the World of HPC and AI Infrastructure I have worked in technology for most of my career, just not in this corner of it. When I stepped into the world of HPC and AI infrastructure as a Partnership Sales Manager at Red Oak Consulting, I will be honest, I felt like the new girl … Read more

Data Centres and Water Consumption:

Data centres and water consumption

The Hidden Cost of the Digital Age  Water scarcity is one of the most urgent environmental challenges of the 21st century. Today, half of the world’s population is affected by water stress, and by 2030 the globe will face more than 40% shortfall in freshwater resources. These are not distant projections; they describe a crisis that … Read more

Beyond Breakthroughs

Beyond Breakthroughs article header image

Why AI’s Greatest Scientific Gift May Be “Filling in the Gaps” When people imagine artificial intelligence reshaping science, they often picture something dramatic: an AI discovering the cure for cancer outright, solving the question of dark matter, or unifying the laws of physics in a single stroke. These fantasies make for catchy headlines, but in … Read more

Roco’s Buzzing for 2026

Hi all!  It’s me, Roco, your charming, insightful and ever-curious HPC-loving robot (modesty chip still not been installed), checking in during the first proper week back after the end-of-year break.  I can tell it’s January.  Laptops are opening a little more slowly. Calendars are being stared at suspiciously. And around Red Oak HQ (and on Teams), I’ve already heard more than one … Read more

Thinking About AI

What It Can Do, How It Does It, and Whether We Can Afford It? Lately, I’ve been spending a lot of time thinking about AI. Not just the “wow” moments when it does something uncanny, but the deeper questions: how it works, why it works the way it does, and what it’s going to cost … Read more

Why Culture Matters in Technical Consulting:

The Red Oak Approach The Feedback That Sparked a Reflection During a feedback session at project close, a recent customer remarked to me that Red Oak consultants were ‘humans who can talk technical’ and he contrasted this with other HPC suppliers who were ‘techies talking to humans’. I took this piece of feedback as a … Read more

HPC in Academia: Opportunities & Challenges

The Transformative Impact of High-Performance Computing (HPC) in Academia High-Performance Computing (HPC) has become a pivotal force reshaping scientific research and academic discovery. From advancing climate modelling to accelerating drug development, HPC is no longer just a technical resource; it is a strategic enabler for innovation and global collaboration. Why HPC Matters More Than Ever … Read more

A career in HPC

Schooling and Spitfires My career started with an electrical engineering apprenticeship. Although I did not realise it at the time, this gave me invaluable skills and knowledge that I would use my entire career. The company that I served my apprenticeship with was an aluminium company in Banbury by the name of Alcan. It is … Read more

Wait, HPC Does That?!

Roco’s Guide to the Unexpected Power of Supercomputing Hello Again, Humans! Guess what? I’ve just had my circuits well and truly blown. Again. I mean, I always thought HPC (that’s High-Performance Computing, for those of you still confusing it with “Hot Potato Club”) was just for the big, brainy science stuff – nuclear fusion, weather … Read more

Smarter HPC Decisions Start with Great People

Buying High-Performance Computing (HPC) infrastructure is not like picking out a new laptop. It is a strategic decision, one that can shape an organisation’s ability to innovate, compete, and grow. But with that strategic weight comes complexity, and with complexity often comes hesitation. Long, drawn-out decision cycles are common. That is where a great supplier, with … Read more

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